Understanding Your Audience Guides Your Next Steps
- Kendra Stoll
- Jun 7, 2024
- 1 min read
The Butler University Center for Faith and Vocation (CFV) is the university’s primary center for reflection on faith and passion. Founded in November of 2002, the Butler CFV is dedicated to ensuring religious accommodations and establishing a community that is welcoming and inclusive of all religious traditions.
The Center for Faith and Vocation has created programs designed to bring the community together and kickstart the process of helping each Bulldog live a life of purpose, meaning, and contribution. Given the changing trends and populations, Butler needs to evolve. Strategically the CFV can assist the University deliver on the mission they have set out to accomplish. To understand these trends, there are several questions that the CFV is interested in answering. These questions have been bucketed into the key themes seen below. Once these questions are answered the Center can fully evolve to meet the needs of all students, regardless of background.
The CFV staff and Butler leadership needed help understanding three key themes that directly impact the ability of the CFV to deliver upon its mission:
the perception of the CFV;
the language used by the CFV;
and the religious, spiritual, and secular diversity on campus.
They also needed help in determining a new name for the Center. Bridge Builder Strategies executed a series of focus groups to help the CFV gain the information and knowledge that they desired and used this information to recommend a strategic path forward.
