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Make Every Volunteer Hour Count

  • John Brandon
  • Sep 17
  • 3 min read
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Volunteers do more than “help out.” They extend your mission into the community and create momentum you could not buy. The challenge is not finding generous people. It is building a structure that turns generosity into reliable, high-value work.


See the value clearly


A volunteer hour has real economic value. The most recent national estimate places it at $34.79 per hour for 2024 (Independent Sector & University of Maryland Do Good Institute, 2025). Multiply that across a year, and the math adds up fast. One person giving 100 hours contributes roughly $3,479 of labor that would otherwise come out of your budget. Treat those hours like the scarce resource they are.


Start with structure before you recruit


Recruitment is tempting to do first. Resist it. Build the experience you want volunteers to have, then invite people into it.


Create one page per role that answers five questions:

  1. What is the purpose of this role

  2. What tasks are in and out of scope

  3. What skills are required, and what you will train

  4. Who on staff supervises and supports the role

  5. What success looks like and how you will recognize it


Clarity attracts the right people and prevents surprises later. It also protects small teams from scrambling when expectations are never set.


Match skills to work


Understaffed nonprofits often hand critical tasks to whoever is available. That is understandable and costly. Inventory the work that must get done this quarter. Separate it into “requires trained staff” and “can be done by trained volunteers.” Within the volunteer bucket, map tasks to the skills you actually need: data entry, event set up, phone screening, logistics, or translation. Then recruit to the map, not the other way around.


A simple rule helps: if quality or safety will suffer without specialized knowledge, it stays with staff. If a task is teachable and time-bound, design it for volunteers.


Let people choose their level


People volunteer in seasons. Give them an on-ramp that fits real life and let involvement grow.


Set tiers of commitment and publish them:

  • About four hours a month: micro tasks and event shifts

  • Eight to twelve hours a month: recurring roles with a checklist

  • Deeper involvement: leadership of a team or process with clear goals


When people can choose their lane, they start small and stay longer. Many will step up once they feel capable and connected.


Train fast, coach simply


Adults learn by doing. Provide a short, repeatable orientation and a basic playbook. Pair new volunteers with a steady veteran for the first shift. Keep coaching lightweight. A five-minute check-in at the end of a shift will surface issues before they become patterns.


Recognize in ways that matter


Volunteers want to know that their work is seen. Make appreciation specific and routine:


  • Thank people every time they serve and name the result they made possible

  • Spotlight one volunteer in your monthly newsletter with a two-sentence story

  • Offer a small token that travels into daily life, like a mug or badge lanyard


Simple recognition does double duty. It honors the person and spreads your story when others ask about that mug at work.


Plan for change


Volunteers are generous, not permanent. Life happens. Build continuity into the work itself.


  • Document essential tasks with one-page SOPs

  • Cross-train at least two people for every recurring volunteer role

  • Keep a short bench list for each role so gaps do not stall service


Healthy systems make it easy for a new person to step in next week and succeed.


A final encouragement


Volunteers want to be useful, not busy. Give them clarity. Train them well. Thank them often. When you do, every donated hour becomes dependable capacity for your mission and a message that travels into the community.

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