Bridge Builder Strategies was birthed at the beginning of 2018 and has grown consistently since then. With the re-launch of our website and the launch of this blog, I thought it might be helpful to provide some background about the company’s name and how it came to be.
Before starting the company, I was fortunate to work for Eli Lilly and Company and to have a number of different roles. During my last eleven years there, I worked in corporate affairs where I managed relationships with advocacy groups, professional medical societies and other stakeholders. The real focus of the job was to work with these various stakeholders to help improve the care of patients.
My network grew and my peers saw my ability to work with others, especially those with influence, to get things done. Those around me took notice of all the people I knew, and my ability to work with them to get things done. When they needed to drive impact, I was the one they came to. I drew on my network to help strategically connect people together to get things done. As a result, I became known as a connector.
To be honest, it’s fun for me to connect people and watch things happen. I not only enjoy connecting people together, but I was also enjoy connecting people to knowledge, ideas and experiences. I think it’s one of the reasons that I enjoy teaching so much.
As you can imagine, not many memorable company names include the word “connector” in them. So, we set on a quest to find the right metaphor. The bridge builder was the one that connected with me best. A bridge has a strong base. Its role is to create movement and to move you toward a destination. The destination we sought was community and measurable impact. With this in mind, the metaphor seemed to describe what we were aiming for.
As we aim for measurable impact, our goal is for us to be proactive bridge builders and to be proactive requires a strategy. Given this, the final addition to the company name simply needed to be strategies.
Our story is just in its initial chapters. There is far more to be written and more stories we need to help our partners to write. I look forward to sharing more as time goes on and look forward to helping you create a story of measurable impact for your community.